GIULIA BALDASSARI
MASTER DEGREE : PSSD
GENERATIVE DESIGN POLITECNICO Dl MILANO A.Y. 2013/2014
MOTTO :
WHEN THE GAME BECOME TOUGH , TOUGH PEOPLE START TO PLAY
CONSTRUCTION
OF OWN IDENTITY
FIR S T PH AS E
TRANS FORMING RULES
ATTRIBUTES
INTUITIVE
EMOTIONAL
RIGOROUS
I 1 | DOUBLE | ENLARGE | ENLARGE | ||
H 0 W | T 0 | SIZES IN | BOTH | ONLY ONE | ESPONENTIALLY |
SCALE
/2
HOW TO
ROTATE
/ 3
HOW TO
ORGANISE
/4
HOW TO
OVERLAY
DIMENSIONS
• >
CLOCK WISE
FROM THE BIGGER AREA , FROM LEFT
DECREASING
OPACITIES (20% BY 20%)
DIMENTION
ROTATE
WITH THE PACE OF A SPIRAL
OBJECTS ARE CENETERED TO ARTWORK
RANDOM DECREASING OPACITIES
("2," 3,...)
.• e 
ROTATE BY 45
DEGREES
OBJECTS ARE ALLIGNED EACH OTHER
COVER THE UNDERNEATHED OBJECT
FIRST PROJECT
SECOND PHASE
THEME: BARILLA MANIFEST
CATALYST:
BY YELLOW
CALCIO RETRO MELLOW
cr OzUJ N _J
BACKGROUND
FOREGROUND DETAIL 2
PARADIGM
ELEMENT S CONNECTED THROUGH ATTRIBUTES
DETAIL #1
RIGOROUS
INTUITIVE EMOTIONAL
PICTURE TO TRANSFORM
,...--.. . l ...----. SECOND LAYER 6 BACKGROUND
RIGOROUS -i=:: -..,.. INTUITIVE
0a;
DETAIL #2
EMOTIONAL
RIGOROUS INTUITIVE RIGOROUS
..._---- --1 FOREGROUND EMOTIONAL
FIRST PROJECT
SECOND PHASE
SENARIO #1
TEXTURE
Rl
14 E4
SQUARE
TEXT
-- t;j -.....f
CHILD E2
MAIN IMAGE
R4 13 R3
MAIN IMAGE El | ||
MAIN IMAGE El |
SENARIO #2
TEXTURE
R2 C H I l D
E4
PATTERN
Rl
Rl 14
...._------1 MAIN IMAGE
12
:::: -
TEXT
E2
R3
TEXTURE
PATTERN
FIRST PROJECT
SECOND PHASE OUTPUT #1
OUTPUT #2
SECOND PROJECT
SECOND PHASE
THEME: CHILDREN BOOK COVER
CATALYST:
CELEBRITY
LED ZEPPELIN ' S DAY
ALBUM
a z
::>
0
cc:
Cl)
FOREGROUND ITEXT #21
PARADIGM
ELEMENTS CONNECTED THROUGH ATTRIBUTES
ALICE IN WONDERLAND
II
INTUITIVE
BACKGROUND RIGOROUS
TEXT #1
RIGOROUS
RIGOROUS DETAIL EMOTIONAL
EMOTIONAL TEXT # 2
INTUITIVE
SECOND LAYER
INTUITIVE RIGOROUS
INTUITIVE
INTUITIVE
"=======i:. FOREGROUND EMOTIONAL
SECOND PROJECT
S E COND PHASE
SENARIO # 1 BACKGROUND
1
14
R3 SCEPTER
BACKGROUND £4
R2 1
I CEPTER
tti
SENARIO #2
13
14 2
2
EYE
TITLE
AUTHOR
BACKGROUND £2
R1 1
'
LEWIS CARROLL
CEPTER HEART
R3
14
1
SECOND PROJECT
SECOND PHASE OUTPUT #1
OUTPUT #2
