˝CHI NON S´AVVENTURA NON HA VENTURA˝

˝who does not venutre does not have venture˝

Let’s get used to see structure inside our world. Everything can became a catalyst of our impressions.

This is what i’ve tried to do in my projectual expe- riences. Try to create a process starting from so- mething that catalizes my personal view of design, defined by aims. These aims have been associated to geometrical rules that have the power to transform objects and relationships to each of them. Aims have been chosen by defining with three adjectives my design style (tormented, shipwrecked, resolute) and they have been associated to something that came from my imagination or life’s experience (a sound, a poetry, a picture, etc.). Three simple aims now have the power to generate something new and to define theirself as strong rules that can transform everything we want.
Projects consist in finding different catalysts ( in this case a picture and an illustration) that have an in- tresting “hidden” organization structure. The target was to discover these structure and define that as a paradigm which works as a grid in relation with my aims and logical rules defined previously. In a second time this structure will be transformated in something completely different from the starting image, appling transformation rules and beginning a logical process.
With process and rules defined i can create different scenarios every time more and more complex star- ting from a theme till i won’t find the final one that will be my result that in some creativity way reflects my design style.

Catalyst and first impression trasformations Final result

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Giulia Formica