GENERATIVIE DESIGN POLITECNICO Dl MILANO
PROFF. C. SODDU and E COLABELLA
HUZHIYUAN
Good artists copy, great artists steal.
=T- RAN-BFORMING RULES:
R-IBUTES:
SIMULATED Reproduced or made to resemble; Imitative in character.
INTERESTING
Add the tunny elements to make the design more interesting.
MEANINGFUL
Make the design tends to some meaning that easy remains by people.
AppleTech
ATTRIBUTES | HOW TO MOVE | HOW TO EXPEND | HOW TO DIVIDE | HOW TO CONNECT |
S1: Make the same part | S2:Have more copy | S3: Divide into pieces | S4: Connect the similar |
SIMULATED
of elements move forward
the same action tends.
'
.
with increasing angle.
like cell division.
color into one irregular
piece.
/
/
"'"'.' ·'1'
INTERESTING
MEANINGFUL
11:Being rebel, go to the opposite direction.
M1: Reduce half height but keep in the same shape.
12: Copy the outer contour of the element and make it sharp for more volume.
M2: Add some additional
"noise".
13:Use color/shape in the background to divide different layer.
M3:Empty from the middle but still keep in the same outer contour.
14: Add the same elements but different size in the same position.
M4: Use lines to link the same colors.
RbJECT: GENERATIVE IDENTITY
CATALYST
PARADIGM & LOGICAL CONNECTIONS
From the song enter sandman I divide the sound wave of each letters,and rearrange these into a finalcatalyst: soundwave of words:POP.
Then 1 simlpe the soundwave and transform it into my paradigm.
++-- Element 3 irttBr9sting simula!9d
Backgroung --.-- -- - 4
CSXI;IIOifoml
NAME -- on,;,_.,
SCENARIOS I VARIATIONS
Element 1 I I
I
I
Element 2 I
I
I
Element 3 I I
NOISE POP
BIGWAVE
NOISE POP
BIGWAVE
Simulated Meaningful Meaningful
Interesting
Interesting simulated
Background box All graphie elements must be within the invisible box.
NOISE POP
NOISE POP
BIGWAVE
PROJECT: BOOK COVER
CATALYST
PARADI GM 8c LOGICAL CONNECTIONS
From the song enter sandman I divide the sound wave of each letters, and rearrange these into a final catalyst: soundwave of words: POP.
Then I simlpe the soundwave and transform it into my paradigm.
Background use
sifllllecola<.
Background Titles
Font ----1-- Subtitles
The position of A th
titles, subtitles, u or
author won't
move.
Element3
Meaningful Inthe back,as a kinds of backgcouoo.
Element 1
Simulated Interesting Mean decorative element
Element2
Interesting Simulated Mean decorative element
Element 1 I I
I
Element 2 I
I
I
I
Element3 I
J
Simulated Interesting Interesting Simulated Meaningful
Background
TITLES/SUBTITLES/
AUTHOR
These two elements must won
change.
SCENARIOS I VARIATIONS
