Katayoon Karimipour (Iran) Ms.Communicaon design(politecnico di Milano) Generave design project 2013‐14

Moo:

تﺳﺍ ﺩﻳﭘﺳ ﻪﻳﺳ ﺏﺷ ﻥﺎﻳﺎﭘ

Payane shabe siah sepid ast

The Darkest hour is just before dawn

A) First Theme: cover of Persian poem book Attributes:1. fluid 2. Decorative 3. Eastern. References: each specific attribute could be refer to the following items, respectively:

B)Transforming fluid&decorave rules!

LOGO First of all I choose this font (ERAS BOLD ITC) because it has potenal to transfer characteriscs of PERSIAN calligraphy in it and a er that I change the forms and lines step by step to get esatern aributes.

C) Catalyst, Paradigm and realons: My catalyst is a

Persian painng, I transform it in my rules and finally

I defined my paradigm and relaon between objects.

Eastern Fluid Decorave

Paradigm&relaons: image or mof: decorave

logo: fluid, eastern and decorave

text: eastern

Scenario levels:

A) Second Theme:cover of children book

Story:One thousands and one nights

Same attributes and references but deferent catalyst. My catalyst is a photo of Islamic architecture.

Transforming catalyst in my rules

Catalyst Inspiration

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---------

Fluid Eastern

---

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·, 1 • .

Paradigm&relations

Decorative

6 6

f

.scenano 1

-.._. .. r ....._J"'\._,..-- --.::;-r-.-....I V"

I o'""'o Oc:j

••• •

e Fluid

•Eastern

T Decorative

scenario 2 l0G0

Transferring rules in logo:

1001

NIGHTS

lo•ol

5cenario 3

w

..:· 0c<.!to"'}.<J> /•.

NIGHTS Book cover

to•ol

NIGHTs

•

1ao1 Book covet

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