THREE ATTRIBUTES/RULES

ATTRIBUTE 1: Simplicity

I find that this is my most upcoming caratheristic, both when it comes to design something and when I have to deal with unrelated stuff: i.e.I tend to be really synthetic when writing a thesis or an article,because I find it better to describe with ease theimportant things only.

RULE 1: In order to simplify something I'd by to

transform the main shapes in which the objecVartwork is made into simpler ones; I'd reduce the color palette and by to make the composition more balanced and tidy.

ATTRIBUTE 2:Intuitiveness

Studying as a product designer I most of the time fett that the user would have to be in the center of the attention, and that the design should help people to understand how an object work by the way it looks. I here repropose one of the most famous Fukasawa products:aCD player activated by pulling a simplerope: simple and intuitive.

RULE 2: In order to improve the intuitiveness of the

objecVartwork I'd by to make its purpose easier to understand, in order to make it clear since the first glance; I'd by to shape it thini<Jng about how the user would approach If, in order to improve his experience.

ATTRIBUTE 3: Modularity

This probably comes from my childhood: I've always been ahuge fan of Legos,and the wayin which simple objects which are quite all the same can create such amazing constructions.I feelthat, in design,modularity is often a dever option that can bring a hint of that amazement i felt as a kid.

RULE 3: In order to make the objecVarlwork modular

I'd by to find a way to build/compose it with a singular simple part. which, repeated a specific number of times, could recreate the composition without

completely destroying its starting shape and perception

FIRST PROJECT

Creation of a music band's album cover art

D I D

""-......

D I D

SECOND PROJECT Creation of a cover for a children book: Little Red Riding Hood

tree wolf

intlitive int1itive

lnTlE HD

- back frame

simple modular

title tree girl

simple fTI(}(liar int1itive

RIDING

HOOD

Basic Structure more simple

RI.A.E- Keep sirrvnefly bet,,...,

Modular rotation

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