' EVERYTHING YOU CAN IMAGINE IS REAL."
----.-•Design shouldreftect fife because we ARE de signing ourselves and weuse and experience designeve<y day,every minute,Ws part of our being.The<efore complexity is animportant
PAM VERHOEF
GENERATIVE DESIGN
2013-2014
part of design pulling allour experiences and thoughts,[unlconsciously,in designmakes
makes it a complex process.Complexity _.
gives design moredepth and meaning.We
recogne and familai rize ourselves with design the<efore complexity tome is on important fact01.
EXPRESSl Y
express true spOil and the spirit of the designer ttvaugh its appearance.t think expres sionconbeusedto d'otinguish/drfferenhote
a piece of designand has aninspiring effect.
Design is mOte dynamic when its design is expres·_,...
sive, with this mote depth is created. Expression conbe seen man unnecessary addition at fi'st but in my opnon it has anindirect effect/use.
which tome is posit ve.Designmouldolwoys evoke areaction which \\'1inspire the mindof the useror viewet.
Whenexperiencitlg n01dic deoignthe frst thing
0
exampe
divdi e
/Wf"
Thedesign sholAdbedevidedby taking aport elements and an geling the elements of the main Shope inrelotioo fa thestarling point.
that see is clear,cleanandpracticaldesign.
Cleanis abrood te:m,themeaningit has for me is:onobject thot shows its functioninan instant, itt consfrucfion and its use.lf I experience o
piece of deoignIlki eit when thecommunication _.
of thepiece is clear to theuser 01 viewer to
know what thepurpose of the product or design is.Inmy opinion this can be doneby alwoys showing the use of the design thoughit conbe expressive.
fold The designshould be folded ove< theceofre axisI theaxis of
. symmetry.
I divide The designshouldbe <fJVidedby
1 exploding theelements that bu d
'----./' ! ('') up the design.
example / /\ '";:)
I -\ \,.5
THEME+ CONTEXT
ceilinglamp in the interior
THEME+ CONTEXT piece of architecture for two people to enjoy bird watchin in the nature
r
example
/ ...
- 
..... ......
f'
;I
CATALYST
shell structure
structue of design
Complex
Expressive Complex Clean
Shield/Shade
Light cord
different scenarios
fianaldesign
I / Aluminum
// Paper
Basic impression
Coloured lights shining through
Colour possibility
CATALYST
shell structure
PARADIGME
structure of design
Seat
Moon
Roof ---- -to
View .:---t-.-....+)1
Window
Wall
Sun
COMPLEX
CLEAN EXPRESSIVE
COMPLEX
COMPLEX
TRANSFORMATION
different scenarios
Seat .,.....-
COMPLEX
DESIGN
fianaldesign
v
section B
0
front view
isometricalview section A