il destino favorisce chi osa
il destino favorisce chi osa
Hello, I’m Marco Saporiti.
Attending the first year of the Master of
Communication Design.
I carry a passion for photography, the Movie Design and Web Design.
Marco Saporiti, Mat. 816113 - Generative Design - Prof. Celestino Soddu with the collaboration of Prof. Enrica Colabella - School of Design, Politecnico di Milano University - A.Y. 2013-2014
IDENTIFY THREE ATTRIBUTES
#1_EXPLOSIVE: Design for explosive mean that the views of both impact, especially in terms of colors and strong forms. Aggressive in the content and decided in perception.
#2_EXAGGERATED: To exaggerated mean a futuristic design, unconventional, with fluorescent colors and dynamic shapes. Strong and firm to the view, exaggerated in every aspect.
#3_CLEAN: To clean I mean a design that is proportionate between the compositional elements, monochrome, with airy spaces and geometric shapes with well-defined and regular.
How to compose
@A_EXPLOSIVE: Emphasize the main characteristics of the element
#A_EXAGGERATED: Repeat an element so manic and rigorous, according to a form
§A_CLEAN: Simplify the traits and characteristics of the item
How to form
@B_EXPLOSIVE: The color becomes strong and with bright tones and the lines of the element are open.
#B_EXAGGERATED:The colors are different and the shape is exaggerated in the repetition of it.
§B_CLEAN:Elements are placed in relation to mathematics and the colors are monochromatic scale
The aim of the first project is to design the cover of the book “Il giornalino di Gian Burrasca”
IDENTIFY A PARADIGM USING A CATALYST
Catalyst
My catalyst is a is a screenshot of a video introduction of MTV’s channel. In this screenshot my attributes are involved:
the exaggeration of the elements, the explosion of color and movement, and the
simplicity of representation and forms
The aim of the first project is to design the poster of
“Generative Design”
IDENTIFY A PARADIGM USING A CATALYST
Catalyst
My catalyst is a photograph of American Canyon, which is the exaggeration of the spaces, the simplicity of nature and the explosion of colors.
How to letter
@C_EXPLOSIVE: The lettering is invasive and hard
#C_EXAGGERATED:The lettering is bold and impact
§C_CLEAN:The lettering is simple, straightforward and graceful
How to deform
@D_EXPLOSIVE: Increase the corners and angular features avoiding the proportions
#D_EXAGGERATED:Increase the curvature and sides
§D_CLEAN:Reducing connecting elements of the object
How they relate
@E_EXPLOSIVE: Elements relate disproportionately
#E_EXAGGERATED:The most influential element is repeated and emphasized
Paradigm first impression
The paradigm is explosive in the perception The paradigm is exaggerated in color and appearance
PARADIGM LOGICAL CONNESSION
These elements are the illustration
The paradigm is clean in the composition
GRID Are clean as §D
Paradigm first impression
The paradigm is exaggerated in color and appearance
§E_CLEAN:The elements are compared in a rational
The paradigm is clean in the composition The paradigm is explosive in the perception
These elements are title and author
These line are the grid
ILLUSTRATION AUTHOR Are explosive as @C TITLE Are explosive as @B
Are explosive as #A
PARADIGM LOGICAL CONNESSION
The triangles are the illustrations
GRID
Are clean as §B
The rectangle is the title
ILLUSTRATION Are exaggerated as #B
TEXT Are explosive as @C
Scenario 1
The layout of the book cover used the rules #A,§B,§E. Is in realtion with the title with the rule §E.
The title used the rule #C and @B.
The illustrtion used the rule §D and §A
The lines are the grid layout
This element is the main image
This element is the space of text
TITLE Are explosive as @B
MAIN IMAGE Are clean as §D
The author used the rule
Scenario 3
§C.
The layout of the book cover used the rules §C,§A,§D.
Is in realtion with the title with the rule §E.
The title used the rule #C and @A.
Scenario 1
GENERATIVE DESt IGN
Scenario 3
Scenario 2
a
t
The illustrtion used the rule §A and @A The author used the rule §C and §A.
a
Scenario 2
p
The title has changed the rules @C, #B
Scenario 4
GENERATIVE DESa IGN
illustrations have changed the rules #A, #B
a
t
The main image has changed the rules @D, #D
The main image has changed the rules #A
The relationship of the parties is
_TITLE-GRID: §E
_ILLUSTRATIONS-GRID: §E
_TEXT-MAIN IMAGE: #E
The layout of the book cover used the rules @A,#A,§D. Is in realtion with the title with the rule @E.
The title used the rule @D and §C.
The illustrtion used the rule §A and §B
The author used the rule @C.