ALICE CASIRAGHI
/Generative Design
Politecnico di Milano
“ in medio stat virtus
virtue stands in the middle
Prof. Celestino Soddu Prof.ssa Enrica Colabella AA 2013/2014
My experience was positive for this course.
At the beginning I didn’t understand what to do, it was difficult to enter this generative perspective, but now I understand more and I find this subject very interesting and inspiring for my design future.
The use of references and of examples helped me a lot in finding my generative perspective. Once I start drawing using rules and attributes it’s easier not to getting stuck in the sketching and this is a great potential and the best learning for this course, according to me.
PROJECT THEME #O1
BIC PEN
PRODUCT
PROJECT THEME #O2
GENERATIVE DESIGN
OF A BIRDWATCHING SITE
ACHITECTURAL
EXPRESSIVE CLASSICIST
the higher the contrast, the more intuitive is the function
HOW TO END Converge in a point (reaching visibility)
REF. old tower
HOW TO FOLD Curved wrinkled vs straight (contrast)
give significance to an object by highlighting parts/functions
Enlarge at the end (exaggerately)

REF mushroom

Stuck vs loose. open and free
reapproch more geometrical and clean shapes after the chaos

Smooth and proportionated connecting round end
REF. water drop
Fold following perpendicular lines
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REF. human body
REF waterfall. gravity REF. book
HOW TO CONNECT Make edges fit like dovetail joint (connect with
nothing else)
Contrasting shapes of the two parts
connecting
Torn following a helixoidal/spiral order
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(simple. clear)
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REF. seat belt
REF bohemian rhaps REF. screw
HOW TO STAND Enlarge lower body (adding
visual load)
Distort. stand not perpendicular to
ground line
Multifacet or split. enlarge the base
REF. kids glass
(balance weight) rL
F wine bottle hold REF.
RE tree roots
PROJECT THEME #01
BIC PEN
PRODUCT
CATALYST TRANSFORMATIONS
/output 1
•IN

;-I \
1 I

\ljr\"
"INCHINO" PEN
. • r; \ ···
··
"CAMPARI..
PARADIGM
/first impressions
![]()
EXPRESSIVE
/output 2
![]()
'CONTRAST FLOW
![]()
LINES & HIGHLIGHTS
"FRECCIA" PEN


![]()
COMPOSITION
CLASSICIST
/logical connections - attributes
![]()
CLOSE
![]()
(PEN & CAP)
![]()
EXPRESSIVE
HANDLE
(PEN & HAND)

![]()
COMPOSITION
CLASSICIST
PROJECT THEME #02
GENERATIVE DESIGN
OF A BIRDWATCHING SITE
ACH/TECTURAL

CATALYST



/Mirone's "Discobolo"
II)
.g
0
0....
PARADIGM

/first impressions
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EXPRESSIVE
![]()
SHAPES COMPOSITION

li'41'·'
CLASSICIST
/logical connections - attributes
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EXPRESSIVE
.5
:::s
Cl
:::s
11)
Cl
ENTRANCE (OPEN)
CONNECTIONS


Ill g
0
u
0
y---.._ z
liM
CLASSICIST