ALICE CASIRAGHI

/Generative Design

Politecnico di Milano

“ in medio stat virtus

virtue stands in the middle

Prof. Celestino Soddu Prof.ssa Enrica Colabella AA 2013/2014

My experience was positive for this course.
At the beginning I didn’t understand what to do, it was difficult to enter this generative perspective, but now I understand more and I find this subject very interesting and inspiring for my design future.
The use of references and of examples helped me a lot in finding my generative perspective. Once I start drawing using rules and attributes it’s easier not to getting stuck in the sketching and this is a great potential and the best learning for this course, according to me.

PROJECT THEME #O1

BIC PEN

PRODUCT

PROJECT THEME #O2

GENERATIVE DESIGN

OF A BIRDWATCHING SITE

ACHITECTURAL

MY RULES & ATTRIBUTES

EXPRESSIVE CLASSICIST

the higher the contrast, the more intuitive is the function

HOW TO END Converge in a point (reaching visibility)

REF. old tower

HOW TO FOLD Curved wrinkled vs straight (contrast)

give significance to an object by highlighting parts/functions

Enlarge at the end (exaggerately)

REF mushroom

Stuck vs loose. open and free

reapproch more geometrical and clean shapes after the chaos

Smooth and proportionated connecting round end

REF. water drop

Fold following perpendicular lines

Ll

REF. human body

REF waterfall. gravity REF. book

HOW TO CONNECT Make edges fit like dovetail joint (connect with

nothing else)

Contrasting shapes of the two parts

connecting

Torn following a helixoidal/spiral order

(simple. clear)

REF. seat belt

REF bohemian rhaps REF. screw

HOW TO STAND Enlarge lower body (adding

visual load)

Distort. stand not perpendicular to

ground line

Multifacet or split. enlarge the base

REF. kids glass

(balance weight) rL

F wine bottle hold REF.

RE tree roots

PROJECT THEME #01

BIC PEN

PRODUCT

CATALYST TRANSFORMATIONS

/output 1

•IN

;-I \

1 I

\ljr\"

"INCHINO" PEN

. • r; \ ···

··

"CAMPARI..

PARADIGM

/first impressions

EXPRESSIVE

/output 2

'CONTRAST FLOW

LINES & HIGHLIGHTS

"FRECCIA" PEN



COMPOSITION

CLASSICIST

/logical connections - attributes

CLOSE

(PEN & CAP)

EXPRESSIVE

HANDLE

(PEN & HAND)


COMPOSITION

CLASSICIST

PROJECT THEME #02

GENERATIVE DESIGN

OF A BIRDWATCHING SITE

ACH/TECTURAL

CATALYST



/Mirone's "Discobolo"

II)

.g

0

0....

PARADIGM

/first impressions

EXPRESSIVE

SHAPES COMPOSITION

li'41'·'

CLASSICIST

/logical connections - attributes

EXPRESSIVE

.5

:::s

Cl

:::s

11)

Cl

ENTRANCE (OPEN)

CONNECTIONS


Ill g

0

u

0

y---.._ z

liM

CLASSICIST